This book helps you learn to see creatively using a digital or film camera. Our C.A.L.L.™ Creative Method gives you the basic creative tools of composition, angle, lighting and lens. Using these you can create great photographs of any subject.

• We help you develop your creative eye so your quick fun shots as well as your creative in depth photographs are better.
  
• Our creative techniques work with disposable, point-&-shoot, SLR and even video cameras.
  
• Learn the secrets of good lighting.
  
• Learn how to pose thinner in photographs.

“Jerry takes complex photography concepts and makes them easy to understand.
The practical ideas are simple for anyone to use.”
-Richard Carson, Professor of Photojournalism, University of Houston 
 and Staff Photographer, Houston Chronicle